Chicago Booth social enterprise program gets $5M gift

Retired CDW Chairman and Chief Executive John Edwardson has donated $5 million to the social enterprise initiative at the University of Chicago's Booth School of Business.

The gift is the first directed to the social enterprise effort, which launched last March. It will pay for research and larger cash awards to the winners of the school's annual social new venture competition.

Social enterprises try to achieve philanthropic goals, such as pollution and poverty reduction, through business tactics and discipline. They are often for-profit operations that put tackling complex social problems ahead of rewarding shareholder.

"One of the things I've been concerned about, and I think that kids are different today, is that when I was at Booth, we were focused on one thing and that was getting out of Booth and making a lot of money," said Edwardson, who graduated from the school in 1972. "Over the years, one thing that has become important to me is helping students learn to share what they have when they have a little, so that when they have a lot, they would be willing to share a lot."

Social entrepreneurship programs have brought a softer edge to business schools. Examples include a company trying to develop cheap, solar-powered batteries for sub-Saharan Africa, or a home retrofitting company or a restaurant that mostly employs ex-convicts.

The school's competition for social ventures business plans is being renamed the John Edwardson Social New Venture Challenge. Last year, 19 teams of three to five students competed for $55,000 in prize money, split among the top four finishers, said Booth spokesman Allan Friedman.

In comparison, the school's more traditional startup competition had 33 teams vying for $75,000 in prize money, split among the top 10 teams, Friedman said.

"I had agreed to endow a professorship, but it just wasn't exciting me very much," Edwardson said. "And then when I went to the social new venture challenge, and it really excited me. And I thought this is where I want my gift to go, to help do more of this."

From 2001 to 2011, Edwardson was CEO and chairman of Vernon Hills-based CDW, a computer equipment reseller. He stayed on as chairman for one more year to ensure a smooth transition.

He also is the chairman of Booth's alumni advisory board, known as the Council on Chicago Booth, and will be the lead volunteer fundraiser for the school's upcoming capital campaign. Edwardson said no fundraising goal has been set.

mmharris@tribune.com | Twitter @chiconfidential

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Butler's 19 points lead Bulls over Bobcats

To Jimmy Butler, it's simple.

Whether he's averaging 45.2 minutes in the five games he started for Luol Deng or playing 31 minutes, 14 seconds in reserve of Deng and others, as he did during Monday's 93-85 victory over the Bobcats, his role remains the same.

"Rebound, guard and make some open shots," Butler said. "Starting gave me a lot more confidence. But I'm still able to do those things (off the bench)."

Indeed, Butler stole the show, backing up his promise with a career-high 19 points and six rebounds, playing at shooting guard alongside Deng for a long second-quarter stretch and most of the final 5:28.

"Jimmy's a big part of the team," coach Tom Thibodeau said. "Lu has been huge for us. We know we have flexibility. You do what's best for the team."

Deng returned after missing five games with an injured right hamstring and finished with 12 points in just over 31 minutes as the Bulls avenged their New Year's Eve home loss to the Bobcats.

"I felt great," Deng said. "I hadn't gone full speed like that, so I was a little worried about the change of speed and direction. So I'm happy I was able not to have any setbacks. It felt a little tight, but it didn't feel like how it felt when I first did it."

Thibodeau admitted he didn't want to overextend Deng's minutes in his first game while casually plugging him for defensive player of the year.

"There may not be a better defender in the league," Thibodeau said.

At least against the speedy, perimeter-driven Bobcats, minutes dropped for Marco Belinelli and Richard Hamilton. Thibodeau even used the combination of Kirk Hinrich and Nate Robinson for a brief third-quarter stretch.

"They went real small," Thibodeau said. "I liked (Butler's) quickness out there defensively."

The Bulls pulled away late in the third after the Bobcats tied it at 55-55 with 3:36 remaining. Joakim Noah, huge again with a double-double, seven assists and five blocks in nearly 45 minutes, scored on a three-point play. Robinson, who contributed 15 points off the bench, fueled a 13-0 run with two 3-pointers as the Bobcats failed to score for 4:24.

With 13 points and 18 rebounds, Noah became the first Bull to grab 15 or more rebounds in four straight games since Dennis Rodman in March 1998.

Robinson poured it on in the fourth, scoring eight points as the Bulls pushed their lead to 14. But old friend Ben Gordon found his range in the final period as well, scoring 10 of his 18 points as the Bobcats trimmed the lead to six late.

That's when Carlos Boozer powered home a left-handed dunk over Bismack Biyombo off a feed from Robinson with 1:24 left to jazz the sellout crowd of 21,308.

"As long as we play the type of basketball we know we're capable of, we can beat any team," Butler said. "We can also lose to any team if we don't."

kcjohnson@tribune.com

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Cómo se desarrolló el Linux de las netbooks educativas

La elección de un sistema operativo para una computadora es una situación que, en situaciones cotidianas al ingresar a una tienda de venta de artículos electrónicos, está marcada por la presencia de la plataforma Windows de Microsoft. Nada de esto impide que los usuarios puedan optar por software libre, sin costo alguno al momento de realizar la descarga e instalación, con propuestas como Ubuntu, Fedora o Mint , por mencionar sólo algunas de las alternativas disponibles en Internet.

Esto mismo ocurrió con el plan Conectar Igualdad, que busca desarrollar su propia plataforma basada en GNU-Linux adaptada a las necesidades de la comunidad educativa, tanto para los docentes como para los alumnos.

La inciativa comenzó a tomar forma en 2010, cuando Javier Castrillo comenzó a trabajar en Conectar Igualdad, el programa del gobierno nacional que distribuye computadoras portátiles para alumnos y docentes de escuelas públicas. Desde aquel momento, con el antecedente de haber coordinado la implementación de estas iniciativas en el ambiente educativo, impulsó con su equipo el desarrollo de Huayra, el sistema operativo libre basado en GNU-Linux de las netbooks escolares.

“Debido al porte de este programa era necesaria una plataforma estable, libre, un estándar y sobre todo con soberanía tecnológica, para no depender de ninguna corporación. Con nuestro sistema nos aseguramos que va a ser constante en el tiempo, que va a ser gratuito para todos aquellos que lo quieran descargar y, por sobre todas las cosas, libre. Todo el código está publicado a disposición para que cualquiera que tenga los conocimientos lo pueda auditar y modificar”, asegura Javier Castrillo, coordinador del Proyecto Huayra.

En una entrevista exclusiva con LA NACIÓN , Javier Castrillo habla sobre la plataforma, sus características y los prejuicios que aún existen sobre el software libre.

¿Qué es Huayra?

Es el sistema operativo libre que las netbooks del Programa Conectar Igualdad van a traer instaladas a partir de este año. Además cualquier persona puede descargarlo en su máquina desde huayra.conectarigualdad.gob.ar

Está basado en Debian GNU/Linux, es seguro, ágil y con un desarrollo realizado en la Argentina, teniendo en cuenta las necesidades tanto de estudiantes como de docentes, y manteniendo nuestra identidad nacional.

¿En qué instancia se encuentra el desarrollo?

Está en fase Beta pero ya se puede bajar y utilizar.

Un mito presente en este tipo de plataformas es que muchas personas creen que no hay virus porque no se conoce mucho. Esto no es verdad, no hay virus porque el sistema no admite virus porque, como dije, está todo a la vista. Los servidores de la bases de datos de los bancos, las grandes bases de datos importantes son de código libre, Google es libre, por ejemplo.

¿Por qué pensaron que era necesario desarrollar un sistema operativo basado en software libre?

Porque se estaban dejando tres millones y medio de máquinas en manos de una corporación, que tiene intereses económicos y sus tiempos. Asimismo, por ejemplo, si queríamos hacer un procesador de texto para las comunidades aborígenes no podíamos hacerlo porque no es posible traducir el Word o si necesitábamos adaptar la placa de red, según el tipo de servicio de determinada zona también teníamos inconvenientes. Tener un software de una empresa es como comprarte un auto y tener el capó soldado.

¿Cuáles son las ventajas que presenta utilizar Huayra frente a Windows?

Es libre y puede ser utilizado por cualquier persona de la comunidad; es gratuito, y ofrece la libertad de poder administrar ese código y hacer las reformas que queremos. Uno de los problemas que veíamos era que los profesores traían un programa para compartir con los chicos y ponían el pendrive en cada computadora y lo bajaban, sin darse cuenta que podían utilizar la red de la escuela. Lo que sucede es que configurar una red no es algo trivial. Huayra, en cambio, autoconfigura la red entonces el profesor deja el programa directamente en una carpeta especial que comparte y los alumnos entran allí para utilizar el programa.

¿En qué se benefician los alumnos al utilizar Huayra?

Que el Estado les brinde su propio sistema operativo libre es un beneficio implícito es más seguro y mucho más rápido. Además, está pensado para que corra en las máquinas más livianas y también funciona bien en las máquinas más viejas.

Otra gran ventaja para los chicos es que tienen una herramienta que sale de la propia escuela, con las necesidades y el aporte de su institución. Hay cientos de aplicaciones del equipo de Huayra y aportadas por las comunidades escolares. En total son casi 30.000 piezas de software.

¿La interfaz es similar a la de Windows o los usuarios verán muchos cambios?

Es similar y además encontrarán programas que no tenían en Windows porque son muy caros. En Huayra, por ejemplo, hay un software para hacer animaciones en 3D que si tuviéramos que comprarlo saldría muy caro. También hay editores de fotos similares a Photoshop.

El procesador de textos de Huayra permite guardarlo en un formato de Word. En el pasado había grandes problemas de compatibilidad entre el software libre y el licenciado pero ahora todo ha evolucionado y ya no existen esos inconvenientes.

Las netbooks de Conectar Igualdad son de diez fabricantes distintos, y tuvimos que trabajar bastante para el desarrollo del sistema operativo, cuenta Javier Castrillo, responsable del proyecto Huayra

Todavía nos falta un buen programa de Autocad 3D, pero tenemos Autocad en 2D. Pero tenemos son muchas herramientas de programación y de robótica incluidas dentro de Hayra.

¿Cómo se realizará la capacitación?

Las netbooks de nuestro programa, a partir de 2012, incluyen TV Digital abierta y allí incluye un montón de tutoriales y paso a paso para poder aprender a utilizarla.

Por otro lado, todas las instancias de capacitación que tiene Educar y el Ministerio de Educación van a tener cursos de Huayra tanto para alumnos como para docentes. Y ya se han formado comunidades de Huayra en Facebook y en Twitter que hacen su propia formación y su aporte a la comunidad.

¿Qué obstáculos tuvieron que sortear?

La principal fue la compatibilidad de hardware. Las netbooks de Conectar Igualdad son de diez fabricantes distintos y tuvimos que trabajar bastante para hacer funcionar nuestro sistema en todos los equipos. Después debimos luchar con los prejuicios que difunden los propios monopolios, que dicen que Linux es difícil, por ejemplo.

Pero ahora estamos muy entusiasmados porque las pruebas están saliendo bien y estamos dentro de los tiempos previstos.

¿Cuáles son los principales proyectos?

La primera etapa de Huayra es que funcione bien en todas las netbooks y en eso estamos abocados. Luego estamos pensando en que funcione en tablets y celulares.

También queremos trabajar para que la TV digital no sirva sólo para ver canales sino que podamos interactuar y brindarle, a través de ella, información útil para el ciudadano.

Y queremos fomentar el desarrollo para que los chicos programen, dándoles herramientas para que puedan programar aunque no sepan hacerlo, para que puedan, por ejemplo, hacer sus propios juegos con las características de su región, de su lenguaje, sus costumbres y que lo compartan con la comunidad.

El software libre en Conectar Igualdad

Huayra toma su nombre del vocablo quechua que significa viento, una analogía que los responsables del proyecto buscan reflejar con la filosofía del proyecto, relacionada con la independencia tecnológica y la libertad que ofrece el software libre. “Es una práctica habitual dentro de la comunidad para que cada programa esté ser representado por un animal. Linux eligió el pingüino, nosotros una vaca”, explica Javier Castrillo.

El equipo de trabajo de Huayra consta de 13 personas, divididos en tres áreas: Desarrollo (programadores), Diseño (artistas, historiadores del arte, diseñadores gráficos) y Sistematización (Sociólogos y estadísticos).

Además de Huayra existe la iniciativa de la comunidad de software libre Tuquito, con sendas versiones para las computadoras de las iniciativas OLPC y Conectar Igualdad .

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Rupert Sanders’ wife files for divorce in LA

LOS ANGELES (AP) — Rupert Sanders‘ wife has filed for divorce five months after it was revealed the director had a brief affair with actress Kristen Stewart.

Liberty Ross, Sanders’ wife of more than nine years, filed for divorce Friday in Los Angeles citing irreconcilable differences.

Ross’ filing cites irreconcilable differences for the couple’s breakup. They have two children, an 8-year-old daughter and 6-year-old son.

The model-actress is seeking joint custody of the children and spousal support from her estranged husband, who directed Stewart in “Snow White and the Huntsman.”

TMZ, which first reported the filing, stated that Sanders also filed divorce paperwork but it was not available on Monday.

Stewart, who has been dating “Twilight” co-star Robert Pattinson, apologized for her fling with Sanders in July after it was revealed by US Weekly.

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Rescuer Appears for New York Downtown Hospital

Manhattan’s only remaining hospital south of 14th Street, New York Downtown, has found a white knight willing to take over its debt and return it to good health, hospital officials said Monday.

NewYork-Presbyterian Hospital, one of New York City’s largest academic medical centers, has proposed to take over New York Downtown in a “certificate of need” filed with the State Health Department. The three-page proposal argues that though New York Downtown is projected to have a significant operating loss in 2013, it is vital to Lower Manhattan, including Wall Street, Chinatown and the Lower East Side, especially since the closing of St. Vincent’s Hospital after it declared bankruptcy in 2010.

The rescue proposal, which would need the Health Department’s approval, comes at a precarious time for hospitals in the city. Long Island College Hospital, just across the river in Cobble Hill, Brooklyn, has been threatened with closing after a failed merger with SUNY Downstate Medical Center, and several other Brooklyn hospitals are considering mergers to stem losses.

New York Downtown has been affiliated with the NewYork-Presbyterian health care system while maintaining separate operations.

“We are looking forward to having them become a sixth campus so the people in that community can continue to have a community hospital that continues to serve them,” Myrna Manners, a spokeswoman for NewYork-Presbyterian, said.

Fred Winters, a spokesman for New York Downtown, declined to comment.

Presbyterian’s proposal emphasized that it would acquire New York Downtown’s debt at no cost to the state, a critical point at a time when the state has shown little interest in bailing out failing hospitals.

The proposal said that if New York Downtown were to close, it would leave more than 300,000 residents of Lower Manhattan, including the financial district, Greenwich Village, SoHo, the Lower East Side and Chinatown, without a community hospital. In addition, it said, 750,000 people work and visit in the area every day, a number that is expected to grow with the construction of 1 World Trade Center and related buildings.

The proposal argues that New York Downtown is essential partly because of its long history of responding to disasters in the city. One of its predecessors was founded as a direct result of the 1920 terrorist bombing outside the J. P. Morgan Building, and the hospital has responded to the 1975 bombing of Fraunces Tavern, the 1993 and 2001 attacks on the World Trade Center, and, this month, the crash of a commuter ferry from New Jersey.

Like other fragile hospitals in the city, New York Downtown has shrunk, going to 180 beds, down from the 254 beds it was certified for in 2006, partly because the more affluent residents of Lower Manhattan often go to bigger hospitals for elective care.

The proposal says that half of the emergency department patients at New York Downtown either are on Medicaid, the program for the poor, or are uninsured.

NewYork-Presbyterian would absorb the cost of the hospital’s maternity and neonatal intensive care units, which have been expanding because of demand, but have been operating at a deficit of more than $1 million a year, the proposal said.

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787 worst-case scenario: $5B writeoff by Boeing

As government regulators investigate Boeing's 787 Dreamliner and company engineers seek solutions, investors and analysts are grappling with the question: How much will the plane's grounding cost?

The answer depends on what probes in the United States and Japan uncover, with scenarios ranging from a quick resolution if a few defective parts have to be swapped out to a drawn-out inquiry that requires a fundamental redesign. The worst case scenario: The Dreamliner's problems run so deep that Chief Executive Jim McNerney has to write off about $5 billion in anticipated revenue, said Howard Rubel, a Jefferies & Co. analyst who puts the odds of that at about 4 percent.

The costs are likely to be much less, in the hundreds of millions of dollars, say investors and analysts, including New York-based Rubel. That would let Boeing, which reports 2012 earnings Jan. 30, reap the rewards of what he estimates was a $25 billion investment in the plane, clearing the way for a profit surge and more money for investors.

"As far as dividend growth, cash flow and share buybacks, I think that's still intact," said Gary Bradshaw, a fund manager at Hodges Capital Management in Dallas, who added to his Boeing stake after a fire broke out on a Dreamliner Jan. 7.

U.S. investigators are still searching for what caused the fire in the lithium-ion batteries on a Japan Airlines Co. 787 in Boston that day and a fault that forced an All Nippon Airways Co. plane to make an emergency landing in Japan Jan. 16. The jet debuted commercially in 2011, and 50 have been delivered so far.

The grounding will most likely cost Boeing $550 million, Rubel wrote in a report with a range of potential expenses, from $125 million to reimburse carriers that lease replacement jets to the $5 billion writeoff. Doug Harned, a Sanford C. Bernstein & Co. analyst in New York, estimated Boeing's expense at less than $350 million.

With probes under way by the Federal Aviation Administration and the National Transportation Safety Board, McNerney will face questions on this week's earnings call that he won't be able to answer. Chicago-based Boeing is due to give its 2013 financial forecast and delivery plans.

"We are working this issue tirelessly," Chaz Bickers, a spokesman, said of the 787. "At the same time, we are keeping our other teams keenly focused on their own program performance and customer commitments."

Earnings per share may rise more than 50 percent, to $7.69 by 2015 from $5 in 2012, the average estimate of four analysts surveyed by Bloomberg. Analysts project that Boeing garnered $81.7 billion in sales last year, which may grow to $87.9 billion in 2013.

The planemaker has said it plans to double 787 output to 10 a month this year as it pares a backlog of about 800 unfilled orders. That's one piece of the company's 60 percent production boost in the four years through 2014 to meet demand from airlines for more fuel-efficient planes.

"You look out a couple of years and they could be earning $8 a share, and then you really have a cheap stock," said Bradshaw, at Hodges Capital Management.

Bernstein's Harned estimated that Boeing had set a 787 delivery target of 93 jets for 2013. The planemaker gets a big chunk of the price before delivery, so even if 20 jets push into 2014, only about $1 billion in cash flow would be delayed, and that would be quickly made up, Harned said in a Jan. 22 note.

The shares haven't fallen further in part because investors are used to Dreamliner woes after seven delays pushed back its entry into service by more than three years, according to Carter Leake, a BB&T Capital Markets analyst in Richmond, Va.

In a worst-case scenario, the model may be grounded more than three months, which could force a production slowdown, said Leake, a former pilot who also worked for Canadian planemaker Bombardier Inc. While Boeing continues to assemble 787s, the grounding has halted deliveries, because buyers couldn't fly away in their new planes.

"The market is in a period of disbelief that it could be anything other than a quick fix, despite the fact that we're in an open investigation," Leake said.

Boeing felt the weight of investors' 787 dismay before the grounding. Through last week, the shares had slumped 26 percent since the day before the planemaker disclosed the first Dreamliner delay, in October 2007.

Any reworking of the Dreamliner would come alongside the development this year of the 787-9, a stretched version of the plane, and the upgraded 737 Max, which is scheduled to enter airline fleets in 2017. The planemaker is also working to develop a 787-10 variant and a revamp of the 777.

Concurrent projects have proved a risk in the past, with the Dreamliner's struggles spilling onto the 747-8 jumbo jet program. Its 2011 debut came two years late after Boeing shifted engineers to help on the 787.

The Dreamliner has long been pivotal to Boeing's product strategy. With the plane's promise of a 20 percent gain in fuel economy over comparable wide-bodies, Boeing markets the 787 as a way for airlines to fly long-haul routes without larger 777s or 747 jumbo jets. The 787-8, the only model in service, seats as many as 250 people and lists for about $207 million, though buyers typically get a discount.

The Dreamliner's early setbacks echo the "teething" pains common to new jet models, said Gary Flam, a partner at Bel Air Investment Advisors in Los Angeles, whose holdings include Boeing.

"The market in general is telling you there's some caution, but not tremendous concern yet," Flam said. "I've actually been surprised how well the stock has acted given the news."

In the 1990s, Boeing's 777 encountered delays in getting FAA approval for its engines, and some planes were pulled from trans-Atlantic flights because of power-plant issues.

Among additional early glitches was the delay of the 747's first commercial flight, two decades previously, also for engine troubles. Later, the planemaker had to redesign a rudder-control part on the 737 and replace it on all the jets.

"Boeing has a very strong record of being able to surmount these issues," said Peter Jankovskis, who helps manage $3 billion of assets including Boeing stock as chief investment officer for Oakbrook Investments LLC in Lisle, Illinois. "We remain confident in Boeing and their management and technical teams' ability to solve these issues."

Shareholders hoping for clues about the progress of that effort didn't get much when the NTSB gave a briefing last week on its "methodical" inquiry. The agency said yesterday that investigators found no evidence of flaws in the battery charger that would have caused the Boston fire. No problems were found in the auxiliary power unit, which contains the battery, either, the NTSB said.

Investors' support for Boeing and the 787 remains tied to the idea that the faults are in the lithium-ion battery packs, not a fundamental defect in the planemaker's most technologically advanced jet ever, according to Leake, the BB&T analyst.

"If, as this unfolds, it's anything more than a defective battery, then that confidence will start to wane," he said.

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2 dead after apparent carbon monoxide leak in W. Rogers Park

Two women are dead and another was hospitalized after an apparent carbon monoxide leak in a West Rogers Park building, officials said.

Paramedics were first called about 10:30 a.m. to the building, which is in the 2500 block of West North Shore Avenue, to transport one woman to the hospital, Chicago Fire Department spokeswoman Meg Ahlheim said.

The woman was taken in cardiac arrest to Swedish Covenant Hospital, Ahlheim said.

Fire officials at the scene called for a second ambulance, and a second woman was taken to Swedish Covenant as well, Ahlheim said.

Once paramedics became aware of the second victim, fire officials checked the building's carbon monoxide levels but found no indication of a leak, Ahlheim said.

Paramedics were called back to the scene, however, about 3:45 p.m., for another woman found unresponsive. The woman was taken to St. Francis Hospital in Evanston in critical condition, Ahlheim said.

Officials checked carbon monoxide level again, and while the meter readings in residential units showed no exposure, officials found a positive reading for a low level of carbon monoxide near a boiler in the basement, Ahlheim said.

The Cook County medical examiner's office confirmed Sunday evening that it had been notified of two fatalities from the building.

Police suspect the deaths were caused by accidental carbon monoxide poisoning, but no official determination will be made until autopsy results are reported, Chicago Police Department News Affairs Officer Amina Greer said.

A spokeswoman for Peoples Gas, Jennifer Block, confirmed that representatives from the company were called to the building to assist police and fire officials. She referred further questions to the police and fire departments.

asege@tribune.com

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Providence theater experiments with ‘tweet seats’

PROVIDENCE, R.I. (AP) — Sarah Bertness slipped into her seat at a recent staging of the musical “Million Dollar Quartet” and, when the lights dimmed, started doing something that’s long been taboo inside theaters: typing away at her iPhone.

The 26-year-old freelance writer from Providence wasn’t being rude. She had a spot in the “tweet seat” section at the Providence Performing Arts Center.

The downtown theater is now setting aside a small number of seats — in the back — for those who promise to live-tweet from the performance using a special hash tag. They might offer impressions of the set, music or costumes, lines of dialogue that resonate with them or anything else that strikes them, really.

At “Million Dollar Quartet,” based on the true story of a 1956 recording session that united music greats Johnny Cash, Elvis Presley, Jerry Lee Lewis and Carl Perkins, PPAC for the first time had cast members tweeting from backstage, too.

A growing number of theaters, including some on Broadway, have been experimenting in recent years with tweet seats and other real-time uses of social media as they try to figure out the relationship between the stage and the smartphone.

Some insist the theater should remain a sacred, technology-free place and that allowing the use of phones during a show — even discreetly — only serves as a potential distraction for other patrons. But others say theaters can’t afford not to engage the digital generation, and that the way performances were once enjoyed, in a vacuum, doesn’t hold up anymore.

“I think that it’s important that PPAC and cultural institutions in general kind of jump on the social media bandwagon and learn to engage a broader audience,” said Bertness, who runs the blog The Rhode Islander and is such a big Johnny Cash fan that she showed up to the performance wearing all black. “I think it’s such a valuable tool.”

Scott Moreau, an understudy for Johnny Cash, hadn’t ever tweeted from backstage during a performance. He tried to provide a glimpse of what life’s like on the tour, which he likened to the special features on a DVD. He said he enjoyed getting instant feedback from the tweeters — feedback he shared with other cast members.

“It makes it feel a lot more personal,” Moreau said.

A picture of Moreau that was tweeted out from backstage — he was tweeting in it himself — prompted someone in the tweet seats to declare that’s what the Man in Black would have looked like, with an iPhone.

Other theaters are also trying different digital ways to engage with patrons. In Boston, the Huntington Theater plans to introduce a “Twittermission” where an artist affiliated with the production, or someone from the theater’s staff, answers questions about the show on Twitter during intermissions. The tweets will also be projected on screens in the theater lobby, according to spokeswoman Rebecca Curtiss.

The theater won’t be introducing tweet seats, though.

“We feel strongly that the experience that an audience member has in our theater should be limited to what they are seeing on the stage,” Curtiss said. “When the lights go down and the show begins, we want the art on stage to speak for itself.”

PPAC isn’t sure yet whether any social media buzz generated by those in the tweet seats will have a measurable effect at the box office. But spokeswoman P.J. Prokop said the theater intends to keep the program through the end of the year, and then evaluate it. Those who sit in the tweet seats get their tickets for free.

Kirsten DiChiappari, who has tweeted three shows there to her nearly 1,400 followers, grew up in New Jersey going to Broadway musicals, plays and the opera. The 41-year-old social media consultant from Bristol sees her live-tweeting as a way to lure people from their living rooms, where many are glued to “horrible reality television.”

“It’s kind of a way to tease people back to support the live arts, the real arts, the original arts,” she said. “I feel like once they go, they’ll go again.”

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Dick Van Dyke honored for lifetime achievement

LOS ANGELES (AP) — He’s acted, danced and sang his way through movies, television and the stage, making Dick Van Dyke an entertainment triple-threat long before Hollywood used such hyphenates.

The 87-year-old actor, best known for the 1960s hit comedy “The Dick Van Dyke Show” and Disney’s big-screen musical “Mary Poppins,” can now add lifetime achievement honoree. He picked up that honor at Sunday night’s 19th annual Screen Actors Guild Awards.

“I’ve knocked around in this business for 70 years and I still haven’t quite figured out exactly what it is I do,” Van Dyke said after accepting his trophy from presenter Alec Baldwin.

“The years have been full of surprises for me and a lot of fun. Aren’t we lucky to have found a line of work that doesn’t require growing up?”

Van Dyke‘s career has spanned eight decades, starting with work as a disc jockey and a standup comic in the late ’40s. He even worked as a national television morning-show host, with no less than Walter Cronkite serving as his news anchor.

But perhaps Van Dyke‘s most critical career break came in 1960, when director Gower Champion hired him as the male lead opposite Chita Rivera in the new Broadway-bound stage musical “Bye Bye Birdie.”

Van Dyke had no professional dance experience, and out-of-town tryouts did not go well. Nevertheless, Champion refused to fire the actor, who would go on to New York with Rivera and win a Tony award for his performance.

About a year later, Van Dyke was starring in his own sitcom, in the role of TV comedy writer Rob Petrie on “The Dick Van Dyke Show.” Three prime-time Emmys for Van Dyke and more than 50 years later, the series remains revered by many critics as one of the earliest models of great workplace comedy.

“‘The ‘Dick Van Dyke Show’ was the most fun I ever had and the most creative period of my life,” he said on the red carpet.

During the series’ run, Van Dyke also enjoyed big-screen hits, including the 1963 “Birdie” movie and the 1964 all-star comedy, “What a Way to Go!” But biggest of all was “Mary Poppins,” in which he introduced the Oscar-winning song “Chim Chim Cher-ee.”

“I’m world-famous for my Cockney accent,” Van Dyke kidded in his acceptance speech. He has said his British-born co-star, Julie Andrews, told him he never got the accent right.

Van Dyke also saluted the room full of actors who gave him a standing ovation.

“I’m looking at the greatest generation of actors in the history of acting. You’ve all lifted the art to another place now,” he said. “Besides that you’re everywhere. You’re in Darfur, Somalia, Haiti. You’re all over the place trying to do what’s right.

“This very heavy object here means that I can refer to you as my peers. I’m a happy man, God bless.”

Last year, Van Dyke presented the same lifetime achievement honor to his former TV co-star, Mary Tyler Moore.

These days, Van Dyke sings with his vocal group, The Vantasix, and enjoys life with his wife of one year, makeup artist Arlene Silver. The couple met seven years ago at the SAG Awards.

“They tell me you never work again once you get this award,” Van Dyke said on the red carpet. “I’ll have to let them know I’m available.”

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Well: Keeping Blood Pressure in Check

Since the start of the 21st century, Americans have made great progress in controlling high blood pressure, though it remains a leading cause of heart attacks, strokes, congestive heart failure and kidney disease.

Now 48 percent of the more than 76 million adults with hypertension have it under control, up from 29 percent in 2000.

But that means more than half, including many receiving treatment, have blood pressure that remains too high to be healthy. (A normal blood pressure is lower than 120 over 80.) With a plethora of drugs available to normalize blood pressure, why are so many people still at increased risk of disease, disability and premature death? Hypertension experts offer a few common, and correctable, reasons:

¶ About 20 percent of affected adults don’t know they have high blood pressure, perhaps because they never or rarely see a doctor who checks their pressure.

¶ Of the 80 percent who are aware of their condition, some don’t appreciate how serious it can be and fail to get treated, even when their doctors say they should.

¶ Some who have been treated develop bothersome side effects, causing them to abandon therapy or to use it haphazardly.

¶ Many others do little to change lifestyle factors, like obesity, lack of exercise and a high-salt diet, that can make hypertension harder to control.

Dr. Samuel J. Mann, a hypertension specialist and professor of clinical medicine at Weill-Cornell Medical College, adds another factor that may be the most important. Of the 71 percent of people with hypertension who are currently being treated, too many are taking the wrong drugs or the wrong dosages of the right ones.

Dr. Mann, author of “Hypertension and You: Old Drugs, New Drugs, and the Right Drugs for Your High Blood Pressure,” says that doctors should take into account the underlying causes of each patient’s blood pressure problem and the side effects that may prompt patients to abandon therapy. He has found that when treatment is tailored to the individual, nearly all cases of high blood pressure can be brought and kept under control with available drugs.

Plus, he said in an interview, it can be done with minimal, if any, side effects and at a reasonable cost.

“For most people, no new drugs need to be developed,” Dr. Mann said. “What we need, in terms of medication, is already out there. We just need to use it better.”

But many doctors who are generalists do not understand the “intricacies and nuances” of the dozens of available medications to determine which is appropriate to a certain patient.

“Prescribing the same medication to patient after patient just does not cut it,” Dr. Mann wrote in his book.

The trick to prescribing the best treatment for each patient is to first determine which of three mechanisms, or combination of mechanisms, is responsible for a patient’s hypertension, he said.

¶ Salt-sensitive hypertension, more common in older people and African-Americans, responds well to diuretics and calcium channel blockers.

¶ Hypertension driven by the kidney hormone renin responds best to ACE inhibitors and angiotensin receptor blockers, as well as direct renin inhibitors and beta-blockers.

¶ Neurogenic hypertension is a product of the sympathetic nervous system and is best treated with beta-blockers, alpha-blockers and drugs like clonidine.

According to Dr. Mann, neurogenic hypertension results from repressed emotions. He has found that many patients with it suffered trauma early in life or abuse. They seem calm and content on the surface but continually suppress their distress, he said.

One of Dr. Mann’s patients had had high blood pressure since her late 20s that remained well-controlled by the three drugs her family doctor prescribed. Then in her 40s, periodic checks showed it was often too high. When taking more of the prescribed medication did not result in lasting control, she sought Dr. Mann’s help.

After a thorough work-up, he said she had a textbook case of neurogenic hypertension, was taking too much medication and needed different drugs. Her condition soon became far better managed, with side effects she could easily tolerate, and she no longer feared she would die young of a heart attack or stroke.

But most patients should not have to consult a specialist. They can be well-treated by an internist or family physician who approaches the condition systematically, Dr. Mann said. Patients should be started on low doses of one or more drugs, including a diuretic; the dosage or number of drugs can be slowly increased as needed to achieve a normal pressure.

Specialists, he said, are most useful for treating the 10 percent to 15 percent of patients with so-called resistant hypertension that remains uncontrolled despite treatment with three drugs, including a diuretic, and for those whose treatment is effective but causing distressing side effects.

Hypertension sometimes fails to respond to routine care, he noted, because it results from an underlying medical problem that needs to be addressed.

“Some patients are on a lot of blood pressure drugs — four or five — who probably don’t need so many, and if they do, the question is why,” Dr. Mann said.

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